Search Engine Optimization SEO
Search Engine Optimization (SEO) is the marketing of a website to the search engines.
First of all, it is the process of raising a websites visibility in search engine ranking results.
Second, by raising a websites results in ranking, say to the first page of results, more people will see and click on the link to that site. (Search engines, i.e.: Google, Bing, Yahoo, DuckDuckGo, etc.)
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Search Engine Marketing
SEM or Search Engine Marketing. This is online marketing, internet marketing or something called marketing on the web.
Facebook, Twitter, Trip Adviser, Pinterest and other social media sites have somewhat taken over the place of the “chat over the neighbors fence” of yesteryear. People want to know about your company. AND you want people talking about your company. These sites are important and require planning, good, exciting, well written copy and a strategy.