Custom Graphic Ads
Ads for Print & Internet
Graphics for Business Ads
Graphics rule of thumb says; ads should always contain
• business name
• business logo
• business phone number
• business email address
• business web address
• physical address
Graphics VS Fine Art
The ad should also contain a ‘graphic’ as opposed to a ‘fine art’ style image.
The graphic should be instantly recognizable. Bold-as only a graphic can be.
Fine art has its place for certain, but rarely as a logo or an ad.
Color is extremely important.
If it is a serious business, such as an attorney, a CPA or financial institution, the ad should portray stability and honesty via the color combinations. It should look serious.
If the business is a tour or activity that is fun, the colors should feel and say fun – without the use of the word ‘fun’.